About us

Sports-Instinct is a specialist design and manufacturer of bespoke and customised sportswear and accessories - trading since 2006 and working across the UK, Ireland, Europe and the U.S.

With two world champions within our business we know what level of performance is needed in today’s sporting world - catering to both the amateur and elite markets.

We have graphic and contour pattern designers in-house to cater for your individual and unique requirements. This coupled with our access to thousands of stocked garments and joint ventures with several  overseas manufacturers, mean we can be extremely responsive and competitive with pricing.

We work with both FTSE 100 companies as well as small local sports clubs and with every client aim to help improve their brand awareness and visual identity.

What do we do and how do we do it?

We like to work with every client as closely as possible. Some customers know exactly what they want with artwork ready, where as others like us to help them develop their ideas. Here is how we generally work:


Give us a brief and an idea of budget and let us come up with some ideas. We can design new logos, patterns and styles. We love brainstorming sessions and working out which product would be most effective for you according to your budget and brand.


We can then take these ideas a stage further and start selecting which garments or products would be most suitable. Select whether you want eco friendly fabrics such as recycled cotton or Bamboo, performance fabrics such as Coolmax or comfort driven fabrics.

Choose from a range of garment styles and select which colours you want. We also have online designer tools available which can help you.


The production depends on three factors:

  1. The volume you need
  2. How quickly you need them
  3. Your budget

Based on this information we can then recommend either having the products made from scratch at one of our overseas factories or using garments from our stock which can be printed or embroidered in our Leicester factory.

Our factory in Leicester supplies some of the largest retail clothing stores in the UK and can turn around over 3000 garments a day. We have overseas factories in Pakistan, China and Turkey and these give us an unlimited amount of scope to design and produce almost any ‘hard or ‘soft’ products.


We run a very tight ship and ensure that all products are made to a very high quality whilst also being delivered on time using reputable freight and courier companies.

We have a very efficient logistics department and can deliver your products anywhere in the world. We are also able to do order fulfillment in-house.


So, whatever you're looking for to make your event or sports club rise above the rest, get in touch with our team today to talk it through - you can either call us on 01483 332045 , email: contact@sports-instinct.com, or fill out one of the quick contact forms on this website - you'll find them on every product page and at the bottom of the site as well. We're looking forward to hearing from you!


“Our priority is always to give the best service possible to ensure our customers keep coming back year on year".

Contact Form


Established in 2006, Sports Instinct was founded by elite athletes and as such we're passionate about sport and 100% focused on delivering performance products designed with sports people in mind...

Contact Details

Email us: contact@Sports-Instinct.com

Call us: (+44) 01483 332045

Sports Instinct Ltd.

Our friendly sales team are here to help you so get in touch for a fast competitive quote.