Over the years we've worked with some of the leading events, event organisers and sponsors across the Run, Swim, Cycle disciplines - here's just a taste with our case studies:


British Triathlon Federation 

The British Triathlon Foundation Trust is the official charity of the sport’s governing body the British Triathlon Federation. The Foundation has a specific aim to change children’s lives through triathlon by getting them more active and engaged with sport and the new Triathlon for Kids programme launched in 2013 and Sports Instinct were on board from the start providing a wide range of bespoke and customised promotional items to support the events. A huge success from the start, the events have gone from strength to strength helping to raise the profile of junior Triathlon - find out what BTF Event Organiser Mike Jubb, has to say about working with the Sports Instinct team here.


Spartan Race

Spartan Race is one of the fasting growing events in the world. Offering a unique obstacle course races they currently have 30 races a year across the UK, Canada and USA. We worked directly with the director of Spartan to further improve his customer satisfaction and increase his brands awareness across the UK and Canada. 

After sending a variety of samples of our products it was clear that the CoolTech TM moisture-wicking technical t-shirts we offer would prove to be very successful as a race memento for all entrants. The concept artwork was designed and approved, performance fabrics selected and production started right on schedule. 

The first drop of 7,500 was delivered directly from our factory to Montreal, Canada. This was followed by a new design for 10,000 to be delivered to the UK. We also worked on the merchandise to be sold on the day and produced hoodies, rugby shirts and ladies gym vests.


“We understand how important delivery dates are and constantly monitor the procurement process to ensure that the goods are with you on time.”

Triathlon Ireland

In 2010 Sports Instinct won the contract to supply the team uniforms for the 400 strong Irish Triathlon team.

This was a very important year for the Ireland Federation because they were hosting the European Championships which would bring 4000 of the best athletes into Athlone for a weekend of racing.

We supplied the team with tracksuits, polo shirts, T-shirts and cycling kit as well as the very important race suit.

The panel design was carefully designed using revolutionary Italian fabrics to ensure that the athletes had minimal drag resistance and stayed cool and comfortable during the race.

We also supplied all of the merchandise for the event which included technical t-shirts and triathlon specific backpacks for every competitor as well as tracksuits and moisture wicking polo shirts for all of the staff.


"For an event like this it is very important to have full control over the production so that there is no last minute rushes. The last thing you would want is for all of the merchandise to arrive on the Monday after the event!"



We have been working with IMG since 2008 on a number of their events. More recently we have supplied the Triathlon specific back-packs for the International Abu Dhabi Triathlon and in 2010 also supplied both the finishers T-shirts and the hoodies for the Run to The Beat Half Marathon in London. We turned around over 5000 garments in less than 4 weeks and the products sold brilliantly!

in 2013, we worked directly with IMG to produce a bespoke branded plastic Phone Wallet for their E'tape cycle event.


Contact our team today to see what Sports Instinct can do for you. Call us on 01483 332045 and we can provide a quick competitive quote.

Contact Form


Established in 2006, Sports Instinct was founded by elite athletes and as such we're passionate about sport and 100% focused on delivering performance products designed with sports people in mind...

Contact Details

Email us: contact@Sports-Instinct.com

Call us: (+44) 01483 332045

Sports Instinct Ltd.

Our friendly sales team are here to help you so get in touch for a fast competitive quote.